From the minds of pop superstar Justin Timberlake and his long time pal/assistant Trace Ayala comes "William Rast", a high end line of designer jeans as well as tees. Although this particular brand of celebrity denim is pretty new on the scene, it has already begun to make waves.
The name William Rast is not entirely fictional. "William" is borrowed from Timberlake's grandfather, as "Rast" is borrowed from Ayala's grandfather.
William Rast jeans and other clothing can be best described as classic southern gentleman fashion meets modern day R+B style. Thanks to high profile celebrities such as Jessica Biel, Cameron Diaz, Jessica Simpson, and countless others sporting William Rast denim, the popularity of this new designer label has been skyrocketing.